Page 1 of 1

Athletes as Influencers 2023: A Benchmark Report

Please don't edit the template. Make a copy. 🙏.
It's that exciting time of the year! Here at 10, we're gearing up for our 4th annual Athletes as Influencers report. Your insights are the key to unraveling the current vibes in the industry. As a token of our appreciation, you'll be the first to dive into the report. This survey is 100% anonymous.

Let's kick things off!

Where's home?

Pick your nationality from the options below.

1. What's the game plan for your influencer marketing budget in 2024?

1. What's the game plan for your influencer marketing budget in 2024?

2. How much of your budget goes towards influencer marketing?

Share the percentage that keeps your campaigns running smoothly.

2. What % of your sales comes from social commerce?

Tell us the percentage of your sales that come from social media.

3. Which channels are you focusing on for 2024? (select all that apply)

3. Which channels are you focusing on for 2024? (select all that apply)

4. How big are the influencers you collaborate with?

4. How big are the influencers you collaborate with?
A
B
C
D

5. Which content types are you planning to invest more in during the coming year? (Select all that apply)

5. Which content types are you planning to invest more in during the coming year? (Select all that apply)

6. Have you collaborated with User-Generated Content (UGC) creators this year, specifically for content creation purposes?

6. Have you collaborated with User-Generated Content (UGC) creators this year, specifically for content creation purposes?

7. Do you repurpose influencer content on different marketing channels? (Select all that apply)

7. Do you repurpose influencer content on different marketing channels? (Select all that apply)

How well does content from influencers perform compared to your other creative materials?

How well does content from influencers perform compared to your other creative materials?

Anything else you'd like to share with us?