Athletes as Influencers 2023: 
A Benchmark Report

Where's home? 

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Athletes as Influencers 2023: A Benchmark Report

Let's kick things off!

Where's home?

1. What's the game plan for your influencer marketing budget in 2024?

2. How much of your budget goes towards influencer marketing?

2. What % of your sales comes from social commerce?

3. Which channels are you focusing on for 2024? (select all that apply)

4. How big are the influencers you collaborate with?

5. Which content types are you planning to invest more in during the coming year? (Select all that apply)

6. Have you collaborated with User-Generated Content (UGC) creators this year, specifically for content creation purposes?

7. Do you repurpose influencer content on different marketing channels? (Select all that apply)

How well does content from influencers perform compared to your other creative materials?

Anything else you'd like to share with us?