In short, what do we hop to achieve?
Start by defining your target audience: e.g "young drivers who are interested in renting cars for short-term periods."
Identify their interests, behaviours, and preferences so we can create a messaging strategy that resonates with them
Identify the core values: that define the brand and align with the target audience's interests. These values will serve as the foundation of our campaign and help us create a strong emotional connection between the client's brand and the audience.
Explain the rationale behind the athlete partnerships and how they align with the brand's overall marketing strategy
Campaign objective: We optimise the campaign in real-time and make adjustments as needed to ensure maximum brand awareness and effectiveness.
Identify key metrics that will be used to measure success
Budget (incl. distribution): Athlete selection depends on the available budget. All campaigns are built on organic partnership posts. We use paid media to amplify the campaign and reach a wider audience.
Provide an overview of the campaign budget, including athlete fees and content production and distribution costs