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Superbrief (v1.1)

1. Quick brief?

In short, what do we hop to achieve?

2. Target Audience

Start by defining your target audience: e.g "young drivers who are interested in renting cars for short-term periods."

Define your target audience


Identify their interests, behaviours, and preferences so we can create a messaging strategy that resonates with them

3. Brand values

Identify the core values: that define the brand and align with the target audience's interests. These values will serve as the foundation of our campaign and help us create a strong emotional connection between the client's brand and the audience.

Choose your brand values?

Choose your brand values?

Why athletes?

Explain the rationale behind the athlete partnerships and how they align with the brand's overall marketing strategy

4. Campaign Objectives

Campaign objective: We optimise the campaign in real-time and make adjustments as needed to ensure maximum brand awareness and effectiveness. 

What is the main objective?


Identify key metrics that will be used to measure success

5. Budget

Budget (incl. distribution): Athlete selection depends on the available budget. All campaigns are built on organic partnership posts. We use paid media to amplify the campaign and reach a wider audience.


Provide an overview of the campaign budget, including athlete fees and content production and distribution costs

Timeline (Start date)

Anything else you'd like to add?